RE: AVID DS and future

["John Heiser" <johnh(at)o2ideas.com>]

Johnny,

 

That’s pretty much all we’ve been talking about since NAB, or even prior. Frankly I’m growing weary of the discussion.

 

Each person’s crystal ball sees a different thing, but generally we all agree that Avid can’t decide what DS is going to be, or at least they won’t share it with the rest of us. NAB 2005 seemed to indicate Avid’s pushing DS into the world of digital intermediate, to the detriment of compositing, paint, editing, 3D and playing well with others, but unless one is a Tewksbury insider, one can’t possibly know for sure what they’re thinking (or IF they’re thinking). Users in highly-competitive markets are understandably uneasy about their sizeable DS investments as Autodiscreet and other developers continue, uh, developing their products while DS sits in limbo. DS users in smaller shops or less-competitive markets seem to feel like they – we – can continue with status quo in the short term as our systems continue to make us money, though we certainly see the system’s shortcomings and are disappointed as DS sits in limbo.

 

What most of us would like to see is – minimally – a firm display of Avid’s direction for DS so we can make informed decisions about the future. What most of us would like to see IDEALLY is a resumption of the thoughtful, responsive, innovative development of a system which HAD a great deal of potential (it’s still not too late) and about which we are very passionate. If you want specifics, search the list archives at http://www.softimage.com/Community/Xsi/Discuss/

and search on the phrase “wish list.” It’s a pretty long list.

 

____________________________

John Heiser

Avid DS Editor

o2ideas

Birmingham, Alabama, USA

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From: owner-ds(at)Softimage.COM [mailto:owner-ds(at)Softimage.COM] On Behalf Of Johnathan Blair
Sent: Tuesday, August 16, 2005 9:23 AM
To: DS(at)Softimage.COM
Subject: AVID DS and future

 

There seems to be a lot of assumptions on the future of DS

 

What is the general feeling here on the Future of DS and what would you like to see happen in the future?

 

Johnny