Re: AVID DS and future

Date : Tue, 16 Aug 2005 17:07:43 +0100
To : DS(at)Softimage.COM
From : Tony Quinsee-Jover <tony(at)hdheaven.co.uk>
Subject : Re: AVID DS and future
Hi Andi,

Yes, I too was the recipient of one of those phone calls of which you speak.

Unfortunately, the person to whom I spoke gave me absolutely nothing worthwhile to believe in - did yours?

Regards,
Tony


At 16:57 16/08/2005, you wrote:
I think this discussion has gone into a loop. We are pouring out angst but the timing is off. Avid is ahead of us prepairing for the future and this based on their beliefs and probably also on some of our bitching. Avid is dependent on their customers and don't want to waste any of us. The problem is that the development of DS took a wrong direction many years ago and the resulting lack of new toolset is why we are worried today. I honestly belive they do all they can to find the better track for their top of the line product. It is just that this will take time and our patience has worn low, and disbelif is spreading. I still belive that Avid should adress this here in this community.

It isn't true that Avid has been silent on the issue. They haven´t, but their voice has been put forward on a one to one level. Many of us have recieved phonecalls from high ranking Avid people, explaining their situation and asking about our views. The discussions are not meant for this forum though because of the nature that "anybody can lurk here". Basically what has been said is: we hear and we are trying to do something about it. From here it's up to us to belive this or not dependent on how well we can imagine ourselves within the Avid solution in the future.

I think it is only fair to everybody to at least share this little knowledge
Andi



John Heiser wrote:

Johnny,

That?s pretty much all we?ve been talking about since NAB, or even prior. Frankly I?m growing weary of the discussion.

Each person?s crystal ball sees a different thing, but generally we all agree that Avid can?t decide what DS is going to be, or at least they won?t share it with the rest of us. NAB 2005 seemed to indicate Avid?s pushing DS into the world of digital intermediate, to the detriment of compositing, paint, editing, 3D and playing well with others, but unless one is a Tewksbury insider, one can?t possibly know for sure what they?re thinking (or IF they?re thinking). Users in highly-competitive markets are understandably uneasy about their sizeable DS investments as Autodiscreet and other developers continue, uh, developing their products while DS sits in limbo. DS users in smaller shops or less-competitive markets seem to feel like they ­ we ­ can continue with status quo in the short term as our systems continue to make us money, though we certainly see the system?s shortcomings and are disappointed as DS sits in limbo.

What most of us would like to see is ­ minimally ­ a firm display of Avid?s direction for DS so we can make informed decisions about the future. What most of us would like to see IDEALLY is a resumption of the thoughtful, responsive, innovative development of a system which HAD a great deal of potential (it?s still not too late) and about which we are very passionate. If you want specifics, search the list archives at http://www.softimage.com/Community/Xsi/Discuss/

and search on the phrase ?wish list.? It?s a pretty long list.

____________________________

John Heiser

Avid DS Editor

o2ideas

Birmingham, Alabama, USA

------------------------------------------------------------------------

*From:* owner-ds(at)Softimage.COM [mailto:owner-ds(at)Softimage.COM] *On Behalf Of *Johnathan Blair
*Sent:* Tuesday, August 16, 2005 9:23 AM
*To:* DS(at)Softimage.COM
*Subject:* AVID DS and future


There seems to be a lot of assumptions on the future of DS

What is the general feeling here on the Future of DS and what would you like to see happen in the future?

Johnny

-- Andi Loor www.andiloor.se


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