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<DIV>Below is the copy from the 1998 DS sales brochure. One night afte=
r muchos cervezas, I typed all 6,224 characters.</DIV>
<DIV> </DIV>
<DIV>After all the ranting and raving this past couple of weeks, I felt like=
a little trip down memory lane might do us all (self included) some good. T=
he following words still ring true for me today, and I am glad to have been=20=
a part of DS then........and now.</DIV>
<DIV> </DIV>
<DIV>Although I posted it before ( 02-22-02 ) I thought some of the newbies=20=
might enjoy.</DIV>
<DIV> </DIV>
<DIV><FONT lang=3D0 face=3DArial size=3D2 FAMILY=3D"SANSSERIF" PTSIZE=3D"10"=
>Rick at nakedeye</FONT><FONT lang=3D0 face=3DArial size=3D2 FAMILY=3D"SANSS=
ERIF" PTSIZE=3D"10">.....Feeling a little misty.</FONT></DIV>
<DIV><FONT lang=3D0 face=3DArial size=3D2 FAMILY=3D"SANSSERIF" PTSIZE=3D"10"=
></FONT> </DIV>
<DIV><FONT lang=3D0 face=3DArial size=3D2 FAMILY=3D"SANSSERIF" PTSIZE=3D"10"=
>1998 DS SALES BROCHURE COPY</FONT></DIV>
<DIV><FONT lang=3D0 face=3DArial size=3D2 FAMILY=3D"SANSSERIF" PTSIZE=3D"10"=
></FONT> </DIV>
<DIV><FONT lang=3D0 face=3DArial size=3D2 FAMILY=3D"SANSSERIF" PTSIZE=3D"10"=
>
<P class=3DMsoNormal style=3D"MARGIN: 0in 0in 0pt"><SPAN style=3D"FONT-SIZE:=
10pt; mso-bidi-font-size: 12.0pt"><FONT face=3DTahoma>You know, you get to=20=
this point in your life where yeah, money=E2=80=99s still important.<SPAN st=
yle=3D"mso-spacerun: yes"> </SPAN>It=E2=80=99s really important, you g=
otta eat, you want to go places, do things, buy stuff, maybe raise a family.=
<SPAN style=3D"mso-spacerun: yes"> </SPAN>You still need to feel like=20=
you=E2=80=99re on the way up, you haven=E2=80=99t plateaued or started down=20=
the other side of the hill or something like that, so you=E2=80=99ve gotta k=
eep working.<SPAN style=3D"mso-spacerun: yes"> </SPAN>But at the same=20=
time you need to be working on something worthwhile.<SPAN style=3D"mso-space=
run: yes"> </SPAN>When you put this kind of time and energy into a car=
eer you need to come out of it with more than a paycheck.<o:p></o:p></FONT><=
/SPAN></P>
<P class=3DMsoNormal style=3D"MARGIN: 0in 0in 0pt"><SPAN style=3D"FONT-SIZE:=
10pt; mso-bidi-font-size: 12.0pt"><FONT face=3DTahoma> <o:p></o:p></FO=
NT></SPAN></P>
<P class=3DMsoNormal style=3D"MARGIN: 0in 0in 0pt"><SPAN style=3D"FONT-SIZE:=
10pt; mso-bidi-font-size: 12.0pt"><FONT face=3DTahoma>Once you=E2=80=99ve b=
een in film or video for a while, you realize the single most important thin=
g is that you just want your tools to work, to work together, because you do=
n=E2=80=99t have the time or inclination to fool around any more.<SPAN style=
=3D"mso-spacerun: yes"> </SPAN>You=E2=80=99ve paid you dues, you=E2=
=80=99ve done the crap jobs, wrestled with clients, stayed up all night over=
and over again.<SPAN style=3D"mso-spacerun: yes"> </SPAN>I mean, you=20=
can get pretty sick of it.<SPAN style=3D"mso-spacerun: yes"> </SPAN>It=
gets old real fast.<o:p></o:p></FONT></SPAN></P>
<P class=3DMsoNormal style=3D"MARGIN: 0in 0in 0pt"><SPAN style=3D"FONT-SIZE:=
10pt; mso-bidi-font-size: 12.0pt"><FONT face=3DTahoma> <o:p></o:p></FO=
NT></SPAN></P>
<P class=3DMsoNormal style=3D"MARGIN: 0in 0in 0pt"><SPAN style=3D"FONT-SIZE:=
10pt; mso-bidi-font-size: 12.0pt"><FONT face=3DTahoma>It=E2=80=99s hard eno=
ugh getting good ideas.<SPAN style=3D"mso-spacerun: yes"> </SPAN>Once=20=
you=E2=80=99ve got one, you want to get it out, play around with it until yo=
u=E2=80=99re expressing it the best way possible, and move on.<SPAN style=
=3D"mso-spacerun: yes"> </SPAN>Obviously, if you=E2=80=99re gonna put=20=
together something that really flows, the last thing you need is a bunch of=20=
separate applications from a bunch of different companies that don=E2=80=99t=
talk t each other, that don=E2=80=99t get it.<SPAN style=3D"mso-spacerun: y=
es"> </SPAN>Doing all these distracting little dances to move your ide=
as across, and then having to use a boatload of different procedures, protoc=
ols, interfaces and behaviors. =E2=80=93 Basically needing to change your en=
tire mindset just to do the next thing on your laundry list =E2=80=93 that=
=E2=80=99s a real drag.<o:p></o:p></FONT></SPAN></P>
<P class=3DMsoNormal style=3D"MARGIN: 0in 0in 0pt"><SPAN style=3D"FONT-SIZE:=
10pt; mso-bidi-font-size: 12.0pt"><FONT face=3DTahoma> <o:p></o:p></FO=
NT></SPAN></P>
<P class=3DMsoNormal style=3D"MARGIN: 0in 0in 0pt"><SPAN style=3D"FONT-SIZE:=
10pt; mso-bidi-font-size: 12.0pt"><FONT face=3DTahoma>These days, offline a=
nd online editors =E2=80=93 and for that matter, compositors, graphic design=
ers and others =E2=80=93 are morphing into a kind of hybrid: the digital art=
ist.<SPAN style=3D"mso-spacerun: yes"> </SPAN>It=E2=80=99s a new job d=
escription that=E2=80=99s been evolving over the past few years.<SPAN style=
=3D"mso-spacerun: yes"> </SPAN>And ironically, the more film and video=
production processes become digital, the more hands-on creative seem to be=20=
getting.<SPAN style=3D"mso-spacerun: yes"> </SPAN>This is a great time=
to be alive =E2=80=93 we=E2=80=99re starting to see comprehensive toolsets=20=
that let you make your ideas real without forcing you to deconstruct them fi=
rst and then put them back together again.<o:p></o:p></FONT></SPAN></P>
<P class=3DMsoNormal style=3D"MARGIN: 0in 0in 0pt"><SPAN style=3D"FONT-SIZE:=
10pt; mso-bidi-font-size: 12.0pt"><FONT face=3DTahoma> <o:p></o:p></FO=
NT></SPAN></P>
<P class=3DMsoNormal style=3D"MARGIN: 0in 0in 0pt"><SPAN style=3D"FONT-SIZE:=
10pt; mso-bidi-font-size: 12.0pt"><FONT face=3DTahoma>Maybe that=E2=80=99s=20=
the whole thing: you=E2=80=99re suddenly a lot more aware of time.<SPAN styl=
e=3D"mso-spacerun: yes"> </SPAN>And not wanting to waste it any more.<=
SPAN style=3D"mso-spacerun: yes"> </SPAN>It=E2=80=99s a total clich=
=C3=A9, but it=E2=80=99s really true =E2=80=93 when you=E2=80=99re younger y=
ou don=E2=80=99t care, you just don=E2=80=99t give a damn, you=E2=80=99ve go=
t all the time in the world to concentrate on whatever crazy things you want=
, and that was cook, it=E2=80=99s nice to remember those days, but now . . .=
?<o:p></o:p></FONT></SPAN></P>
<P class=3DMsoNormal style=3D"MARGIN: 0in 0in 0pt"><SPAN style=3D"FONT-SIZE:=
10pt; mso-bidi-font-size: 12.0pt"><FONT face=3DTahoma> <o:p></o:p></FO=
NT></SPAN></P>
<P class=3DMsoNormal style=3D"MARGIN: 0in 0in 0pt"><SPAN style=3D"FONT-SIZE:=
10pt; mso-bidi-font-size: 12.0pt"><FONT face=3DTahoma>If you want to go to=20=
another part of your mind, you just go.<SPAN style=3D"mso-spacerun: yes">&nb=
sp; </SPAN>If you want to think of something different, you just do.<SPAN st=
yle=3D"mso-spacerun: yes"> </SPAN>You don=E2=80=99t have to ask permis=
sion or wait in line or see how you feel about it. When you=E2=80=99re comin=
g up with a concept or a sequence or something, you=E2=80=99re not just thin=
king about the images in it, or the sound of it, or the pacing or whatever.<=
SPAN style=3D"mso-spacerun: yes"> </SPAN>You=E2=80=99re the thinking a=
bout all of it.<SPAN style=3D"mso-spacerun: yes"> </SPAN>It all comes=20=
to you.<SPAN style=3D"mso-spacerun: yes"> </SPAN>And so that=E2=80=99s=
like this really good and really terrible place to be because you=E2=80=99v=
e go this crystalline entity, this complete idea, you know, which is great,=20=
but you=E2=80=99re immediately figuring out how you=E2=80=99re gonna break i=
t into chunks to execute it, how you=E2=80=99re gonna get it on screen in so=
me form that=E2=80=99s recognizable to you.<SPAN style=3D"mso-spacerun: yes"=
> </SPAN>And that=E2=80=99s where tings start to suck because now you=
=E2=80=99re already changing it before you=E2=80=99ve even started: uh, thes=
e guys=E2=80=99ll sweeten and I can go here for the edit and use this box fo=
r some of the effects and go across town for others and so on and so forth u=
ntil you end up with this rogue thing that=E2=80=99s kind of what you had in=
mind.<SPAN style=3D"mso-spacerun: yes"> </SPAN>Sort of.<o:p></o:p></F=
ONT></SPAN></P>
<P class=3DMsoNormal style=3D"MARGIN: 0in 0in 0pt"><SPAN style=3D"FONT-SIZE:=
10pt; mso-bidi-font-size: 12.0pt"><FONT face=3DTahoma> <o:p></o:p></FO=
NT></SPAN></P>
<P class=3DMsoNormal style=3D"MARGIN: 0in 0in 0pt"><SPAN style=3D"FONT-SIZE:=
10pt; mso-bidi-font-size: 12.0pt"><FONT face=3DTahoma>It doesn=E2=80=99t ma=
tter how good you are =E2=80=93 when you present your ideas, most clients ar=
e gonna want some changes.<SPAN style=3D"mso-spacerun: yes"> </SPAN>Th=
at=E2=80=99s only natural.<SPAN style=3D"mso-spacerun: yes"> </SPAN>Th=
e trick is hanging on to your creative vision while trying to make them happ=
y.<SPAN style=3D"mso-spacerun: yes"> </SPAN>That=E2=80=99s easier said=
than done.<SPAN style=3D"mso-spacerun: yes"> </SPAN>Sometimes you=E2=
=80=99d rather start from scratch than do a tweak here and there, especially=
when you have to get other people and machines involved who don=E2=80=99t n=
ecessarily see what you do, because you can end up watering things down.<SPA=
N style=3D"mso-spacerun: yes"> </SPAN>The problem is, you don=E2=80=
=99t have much of a choice if your system is limited in scope.<o:p></o:p></F=
ONT></SPAN></P>
<P class=3DMsoNormal style=3D"MARGIN: 0in 0in 0pt"><SPAN style=3D"FONT-SIZE:=
10pt; mso-bidi-font-size: 12.0pt"><FONT face=3DTahoma> <o:p></o:p></FO=
NT></SPAN></P>
<P class=3DMsoNormal style=3D"MARGIN: 0in 0in 0pt"><SPAN style=3D"FONT-SIZE:=
10pt; mso-bidi-font-size: 12.0pt"><FONT face=3DTahoma>You still have some t=
raditional, one-dimensional old-liners who continue to work the way they alw=
ays have.<SPAN style=3D"mso-spacerun: yes"> </SPAN>But what=E2=80=99s=20=
becoming much more common is somebody who=E2=80=99s not only able to do the=20=
conceptualizing up front but is also thinking at the very same time, about w=
hat=E2=80=99s gonna happen in post and how that=E2=80=99ll finish the concep=
t.<SPAN style=3D"mso-spacerun: yes"> </SPAN>They want it all at their=20=
fingertips, demand the right gear, know that they want to pick an choose for=
each different project.<SPAN style=3D"mso-spacerun: yes"> </SPAN>This=
is a big change: It=E2=80=99s gonna let a lot more people say a lot moe thi=
ngs and not have to dance to the same old industry tune.<o:p></o:p></FONT></=
SPAN></P>
<P class=3DMsoNormal style=3D"MARGIN: 0in 0in 0pt"><SPAN style=3D"FONT-SIZE:=
10pt; mso-bidi-font-size: 12.0pt"><FONT face=3DTahoma> <o:p></o:p></FO=
NT></SPAN></P>
<P class=3DMsoNormal style=3D"MARGIN: 0in 0in 0pt"><SPAN style=3D"FONT-SIZE:=
10pt; mso-bidi-font-size: 12.0pt"><FONT face=3DTahoma>Your studio is your s=
econd home.<SPAN style=3D"mso-spacerun: yes"> </SPAN>Sometimes it feel=
s like your first.<SPAN style=3D"mso-spacerun: yes"> </SPAN>So you=E2=
=80=99ve got to have the right kind of stuff around =E2=80=93 not just cool=20=
equipment, but the furniture, the art, the music, the space itself.<SPAN sty=
le=3D"mso-spacerun: yes"> </SPAN>They all need to project you and refl=
ect you at the same time.<SPAN style=3D"mso-spacerun: yes"> </SPAN>It=
=E2=80=99s got to be friendly and it=E2=80=99s got to be comfortable.<SPAN s=
tyle=3D"mso-spacerun: yes"> </SPAN>You=E2=80=99re obviously very inter=
ested in anything that will enhance your working environment, because the mo=
re conducive it is to your workstyle, to your lifestyle, to more creative ,=20=
productive and profitable you can be.<o:p></o:p></FONT></SPAN></P>
<P class=3DMsoNormal style=3D"MARGIN: 0in 0in 0pt"><SPAN style=3D"FONT-SIZE:=
10pt; mso-bidi-font-size: 12.0pt"><FONT face=3DTahoma> <o:p></o:p></FO=
NT></SPAN></P>
<P class=3DMsoNormal style=3D"MARGIN: 0in 0in 0pt"><SPAN style=3D"FONT-SIZE:=
10pt; mso-bidi-font-size: 12.0pt"><FONT face=3DTahoma>Technology that=E2=
=80=99s cool is technology you don=E2=80=99t have to think about.<SPAN style=
=3D"mso-spacerun: yes"> </SPAN>If it=E2=80=99s truly sophisticated, if=
it works the way it should, after a while you don=E2=80=99t even notice it.=
<SPAN style=3D"mso-spacerun: yes"> </SPAN>you live in it.<SPAN style=
=3D"mso-spacerun: yes"> </SPAN>That=E2=80=99s when you can really get=20=
something done.<o:p></o:p></FONT></SPAN></P>
<P class=3DMsoNormal style=3D"MARGIN: 0in 0in 0pt"><SPAN style=3D"FONT-SIZE:=
10pt; mso-bidi-font-size: 12.0pt"><FONT face=3DTahoma> <o:p></o:p></FO=
NT></SPAN></P>
<P class=3DMsoNormal style=3D"MARGIN: 0in 0in 0pt"><SPAN style=3D"FONT-SIZE:=
10pt; mso-bidi-font-size: 12.0pt"><FONT face=3DTahoma>Introducing=E2=80=A6.=
Softimage|DS.<o:p></o:p></FONT></SPAN></P>
<P class=3DMsoNormal style=3D"MARGIN: 0in 0in 0pt"><SPAN style=3D"FONT-SIZE:=
10pt; mso-bidi-font-size: 12.0pt"><FONT face=3DTahoma> <o:p></o:p></FO=
NT></SPAN></P>
<P class=3DMsoNormal style=3D"MARGIN: 0in 0in 0pt"><SPAN style=3D"FONT-SIZE:=
10pt; mso-bidi-font-size: 12.0pt"><FONT face=3DTahoma>Softimage|DS empowers=
you to redfine the way video content is created, edited and finished by pro=
viding a comprehensive set of tools in one unified, integrated environment.<=
SPAN style=3D"mso-spacerun: yes"> </SPAN>Designed by people who work i=
n production =E2=80=93 creating, editing and animating images and sound day=20=
after day =E2=80=93 Softimage|DS is built by digital artists, for digital ar=
tists.<o:p></o:p></FONT></SPAN></P>
<P class=3DMsoNormal style=3D"MARGIN: 0in 0in 0pt"><SPAN style=3D"FONT-SIZE:=
10pt; mso-bidi-font-size: 12.0pt"><FONT face=3DTahoma> <o:p></o:p></FO=
NT></SPAN></P>
<P class=3DMsoNormal style=3D"MARGIN: 0in 0in 0pt"><SPAN style=3D"FONT-SIZE:=
10pt; mso-bidi-font-size: 12.0pt"><FONT face=3DTahoma>Based on an advanced=20=
new software architecture, it is the only system that seamlessly integrates=20=
the full range of capabilities required for end-to-end production: picture a=
nd audio editing, composting, paint, 2D and 3D effects, image treatment, cha=
racter generation and content management =E2=80=93 fused together with a tra=
nsparent interface and workflow.<SPAN style=3D"mso-spacerun: yes"> </S=
PAN>The consistency of the production environment obviates the need for data=
to be transferred or translated to different video and audio systems, signi=
ficantly streamlining the production process.<SPAN style=3D"mso-spacerun: ye=
s"> </SPAN>Remove a scratch as soon as it=E2=80=99s found, change the=20=
color of an object in a multi-layer composite, add an audio effect in real-t=
ime, you can do all of this and more without having to move between systems=20=
or facilities.<o:p></o:p></FONT></SPAN></P>
<P class=3DMsoNormal style=3D"MARGIN: 0in 0in 0pt"><SPAN style=3D"FONT-SIZE:=
10pt; mso-bidi-font-size: 12.0pt"><FONT face=3DTahoma> <o:p></o:p></FO=
NT></SPAN></P>
<P class=3DMsoNormal style=3D"MARGIN: 0in 0in 0pt"><SPAN style=3D"FONT-SIZE:=
10pt; mso-bidi-font-size: 12.0pt"><FONT face=3DTahoma>Work with non-compres=
sed and compressed images.<SPAN style=3D"mso-spacerun: yes"> </SPAN>Qu=
ickly and easily call upon tools for almost any production task.<SPAN style=
=3D"mso-spacerun: yes"> </SPAN>Work by yourself or with others.<SPAN s=
tyle=3D"mso-spacerun: yes"> </SPAN>Softimage|DS shatters existing barr=
iers to creativity and productivity.<o:p></o:p></FONT></SPAN></P>
<P class=3DMsoNormal style=3D"MARGIN: 0in 0in 0pt"><SPAN style=3D"FONT-SIZE:=
10pt; mso-bidi-font-size: 12.0pt"><FONT face=3DTahoma> <o:p></o:p></FO=
NT></SPAN></P>
<P class=3DMsoNormal style=3D"MARGIN: 0in 0in 0pt"><SPAN style=3D"FONT-SIZE:=
10pt; mso-bidi-font-size: 12.0pt"><FONT face=3DTahoma>Softimage|DS is a cus=
tomizable, extensible work environment.<SPAN style=3D"mso-spacerun: yes">&nb=
sp; </SPAN>Designed to help you thrive in the multiple revolutions that are=20=
changing the industry, its interface and capabilities can be reconfigured, a=
djusted and added upon as needed to meet the specific requirements and prefe=
rences of each project or individual.<SPAN style=3D"mso-spacerun: yes"> =
; </SPAN><o:p></o:p></FONT></SPAN></P>
<P class=3DMsoNormal style=3D"MARGIN: 0in 0in 0pt"><SPAN style=3D"FONT-SIZE:=
10pt; mso-bidi-font-size: 12.0pt"><FONT face=3DTahoma> <o:p></o:p></FO=
NT></SPAN></P>
<P class=3DMsoNormal style=3D"MARGIN: 0in 0in 0pt"><SPAN style=3D"FONT-SIZE:=
10pt; mso-bidi-font-size: 12.0pt"><FONT face=3DTahoma>From cuts-only to eff=
ects-intensive projects, Softimage|DS encompasses all the tools needed to cr=
eate, edit and finish videos with greater creativity and productivity.<SPAN=20=
style=3D"mso-spacerun: yes"> </SPAN>And it does so at a price that mak=
es high-end, non-compressed capabilities available to a wider range of digit=
al artists than ever before.<o:p></o:p></FONT></SPAN></P></DIV>
<DIV><BR></DIV></FONT><FONT lang=3D0 face=3DArial color=3D#000000 size=3D2 F=
AMILY=3D"SANSSERIF" PTSIZE=3D"10"></FONT></BODY></HTML>
-------------------------------1124483031--
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