Re: Here comes the Pinnacle Stuff

[Scott Malkie <ltc.vitc(at)gmail.com>]

/rant - apologies in advance!

So,

If I shoot DV, edit DV, and deliver to DV / DVDs I can use: 
Avid Xpress DV + Avid DVD OR Avid Liquid OR Final Cut Pro.
If I shoot Digibeta / SP, edit 601, and deliver to Digibeta / SP I can
use: 
Avid Xpress Pro OR Avid Liquid Pro OR Avid MCA Adrenaline OR Avid
DS OR Final Cut Pro.
If I shoot HDV, edit HDV, and deliver on HDV I can use: 
Avid Xpress Pro HD (only on PC) OR Avid Liquid Pro OR Final Cut Pro.
If I shoot HDCam, edit HD, and deliver on HDCam/D5:
I can use Avid MCA
Adrenaline (compressed) OR Avid Symphony Nitris OR Avid DS OR Avid Liquid Chrome OR
Final Cut Pro
If I shoot HDCam SR, edit 4:4:4, and deliver on HDCam SR I can use:
Discreet smoke OR Final Cut Pro.

Hrm. 

So, really, all they're doing is adding another product which online
editors are going to have to accept stuff from, and something that
directly competes with the Xpress line?

Brillant.  It seems as if they're trying to position it
against
FCP, but why?  Can I total conform from it?  Can I put it on
a Unity?  If not (and I'm pretty sure both answers are no), then
it loses the two biggest things it gets from being
called an 'Avid'.  It's not really an Avid box, it's a Pinnacle
box.  And sure, position it against FCP and Vegas and Edius and
the Axio stuff, but all Avid is going to wind up doing is confusing
what remaining loyal customers they have and pissing off resellers and
post houses that now have to deal with one more 'Avid.'  People
are confused enough with HDV vs. HD, now all of a sudden there are FIVE
(5) completely seperate lines of products in the post world for
Avid?  Liquid, Xpress, MC, Symphony, DS.  5 lines of
products, 3 interfaces, a handful of media formats, and oh, only a few
of them actually play nice together.  

Avid: Just admit that you bought Pinnacle so you could steal their HDV code
and drop it in, line for line, into the MC / Symphony so that your
codemonkeys at Tewks could focus on cobbling Uncompressed HD into an
Adrenaline.  It's cool, just admit it.

/end rant

-malkie

--
Scott Malkie
703 915 9050
www.ltcvitc.com

On 11/9/05, Judy Ranelli <jranelli(at)ewtn.com > wrote:

It's the fine German engineering.  Makes it super fancy.

JUDY

-----Original Message-----
From:   owner-ds(at)Softimage.COM [mailto: owner-ds(at)Softimage.COM]  On Behalf Of Gus
Sent:   Wednesday, November 09, 2005 4:21 PM
To:     DS(at)Softimage.COM
Subject:        RE: Here comes the Pinnacle Stuff

http://www.avid.com/exchange/forums/11462/ShowPost.aspx

-----Original Message-----
From: owner-ds(at)Softimage.COM [mailto:owner-ds(at)Softimage.COM ] On Behalf Of
Owen Williams
Sent: Wednesday, November 09, 2005 1:57 PM
To: DS(at)Softimage.COM
Subject: Re: Here comes the Pinnacle Stuff

On Wed, 2005-11-09 at 16:34 -0500, Ed Fraticelli wrote:
> Check it out:
>
> http://www.avid.com/products/liquidpro/index.asp
>
> Can Avid offer any MORE system options that are completely different
> from one another?  Can we be even MORE confused?


what an ugly app.  What is it for that's not possible with every other
system they make?  DVD authoring?  I don't understand the target
audience for this.

owen


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