Re: Here comes the Pinnacle Stuff

Date : Thu, 10 Nov 2005 19:11:49 +0100
To : DS(at)Softimage.COM
From : Andi Loor <andiloor(at)algonet.se>
Subject : Re: Here comes the Pinnacle Stuff
I think this is short sighted. First of all, Avid didn't buy Pinnacle for the editing products. It is however very welcome to the owners of Pinnacle editing systems that Avid is maintaining their products, very much like it used to be with Softimage Digital Studio. Yes the Pinnacle HDV codec is in use by Avid, because it is a very good codec. There are other Pinnacle products except for the editing systems that fit well into Avids product line.

The watering down scenario below is a way for Avid to sell different products to different markets. What you should concider is if Avid is making a product that your clients are ready to pay for aswell as paying for your work. In this case you are probably better off than if competing on the low end of the market.

The big question today is if Avid is doing enough keeping DS in the lead of it's competition and if DS is paying back your investment or not. Everything else (like if Avid is watering down it's line of products) is nonsens. There simply seems to be a lot of Avid bashing going on in general because Avid is a dominant system provider.

Do you have use for the tools in DS? Do your clients pay for your services? What can be changed in DS or of your services for the better, that is what I think this kind of discussions should be about, nothing else.

(except for Antlers,Poutine and other exciting things in life)
Andi




Paul Neal wrote:

Ya know...the description below is the biggest seller (to ME) for learning/purchasing FCP. I have been avoiding RE-learning FCP (used it back in the day...v1.2) for many reasons, but after reading Scott's description of WHAT you can purchase to do whatever flavor of editing, it only makes sense to invest in FCP.
I want to say it's a shame...but I think it's because I feel (now) that Avid really is watering down their product instead of bringing them together.
wow. (shock AND awe...with disgust mixed in)
Paul


On 11/9/05, *Scott Malkie* <ltc.vitc(at)gmail.com <mailto:ltc.vitc(at)gmail.com>> wrote:

    /rant - apologies in advance!

    So,

    If I shoot DV, edit DV, and deliver to DV / DVDs I can use:
    Avid Xpress DV + Avid DVD OR Avid Liquid OR Final Cut Pro.
    If I shoot Digibeta / SP, edit 601, and deliver to Digibeta / SP I
    can use:
    Avid Xpress Pro OR Avid Liquid Pro OR Avid MCA Adrenaline OR Avid
    DS OR Final Cut Pro.
    If I shoot HDV, edit HDV, and deliver on HDV I can use:
    Avid Xpress Pro HD (only on PC) OR Avid Liquid Pro OR Final Cut Pro.
    If I shoot HDCam, edit HD, and deliver on HDCam/D5:
    I can use Avid MCA Adrenaline (compressed) OR Avid Symphony Nitris
    OR Avid DS OR Avid Liquid Chrome OR Final Cut Pro
    If I shoot HDCam SR, edit 4:4:4, and deliver on HDCam SR I can use:
    Discreet smoke OR Final Cut Pro.


-- Andi Loor www.andiloor.se

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