Re: Here comes the Pinnacle Stuff

Date : Thu, 10 Nov 2005 20:03:42 +0100
To : DS(at)Softimage.COM
From : Andi Loor <andiloor(at)algonet.se>
Subject : Re: Here comes the Pinnacle Stuff
Hi Scott,
don't go lurking. Good reading about your situation
Andi

Scott Malkie wrote:

Addendum (after sleeping on it): (it's kinda long, sorry again...)
Please don't take my previous rant as a knock on Liquid Chrome. It's a fine system in it's own right, and Pinnacle did a great job developing it. I am just a bit disappointed in Avid. They're turning into Microsoft - instead of in-house R&D they'll wait for a smaller company to come up with something innovative / useful and just buy it and slap their name on it. Much like Microsoft did with Giant and the (now Microsoft) AntiSpyware program. (Which is phenomenal, btw.)
I had a recent discussion where it hit me: One of my former employers still has an AMP (Avid Media Processor), a dedicated box that ran MacOS 8.0 (I think) and Media Composer 5.5 at its height. We're talking early 90s tech here. If I fired up that MC 5.5, easily 10 years old, and put it next to a brand-spanking new $90k Symphony Nitris - what has changed, interface/menu wise? Look/Feel wise? ... SuperBin? a few more import/export options? A seperate color correction layout? Not a tremendous amount. Continuity is great, but not when it stifles innovation. Now, is FCP the panacea for our editorial woes? Yes and No. Apple is definitely throwing R&D behind it, and v.5 is a substantial improvement. With the right hardware setup and operator, Motion can do some things in a matter of seconds that would take any other system hours. The Round-Tripping concept is somewhat kludgy, although it is getting much better. The reason I'm going to FCP as much as possible (although, as a freelancer, I can't be too choosy, and would have a DS over anything else =) ) - the reason philosophically that I'm so much more 'behind' Apple and FCP is that over the past 4 years, I've seen constant *innovation* - from all aspects: hardware, software, usability, interface, "coolness". From Avid I haven't seen it. Sure, DNA hardware is amazing, but where's my SDI Mojo? You have one of the best dev teams in the world at your disposal in Montreal, and you force them to cobble on a MC-esque interface? It's like their customer base is this 800lb. gorilla they're afraid to upset. Yet but not upsetting anyone they're going to lose everyone.
Anyway, I'll go back to lurking now, I don't want to cause a riot or bring people down. Hey, my Redskins are 5-3 and 2nd in the NFC East!
Thanks,
- malkie
--
Scott Malkie
703 915 9050
www.ltcvitc.com <http://www.ltcvitc.com>
On 11/10/05, *Gus* <gus(at)chainsawedit.com <mailto:gus(at)chainsawedit.com>> wrote:


When there is a system that allows me to do everything I can do in
DS that is at least as fast, in whatever resolution I want, on
shared storage that is stable enough for me to deliver fast
turnaround programming under extreme pressure without having to
use different products, that is at a price point that my employer
can make money and still pay their employees well then we'll talk
about jumping ship.




    Personally I don't give a frog's fat a$$ whether that app runs on
    Mac or Windows or Linux or Unix or Amiga, and I don't care what
    the interface looks like.  At some point we all had to learn the
    systems we now work on…



    The clients pay to get their projects done.  Most don't care what
    system it's finished on, just that it's finished and on time.



Will I try to sit down at a Chrome HD and give it a go? You bet I
will.




    Will I report my impressions here for better or worse?  Absolutely.



    -Gus





    -----Original Message-----
    *From:* owner-ds(at)Softimage.COM <mailto:owner-ds(at)Softimage.COM>
    [mailto:owner-ds(at)Softimage.COM <mailto:owner-ds(at)Softimage.COM>]
    *On Behalf Of *Marc Fisher
    *Sent:* Thursday, November 10, 2005 8:46 AM


*To:* ' DS(at)Softimage.COM <mailto:DS(at)Softimage.COM>' *Subject:* RE: Here comes the Pinnacle Stuff



    OK, so who's going to jump with us? ship that is. paul and i have
    had this discussion, as i'm sure several of you have, about the
    real reason why FCP isn't the mainstay in most places.. if you
    don't already know, then do some research. i would love to see
    that fact change, cause frankly, i am getting tired of making
    excuses, esp whenit's always being compared to FCP or , like the
    previous email from scott, just about everything else does
    everything else.



    Argh!!!! (in the flavor of charlie brown missing the football, again!)



    Marc



    ------------------------------------------------------------------------

    *From:* Paul Neal [mailto:dsartist(at)gmail.com
    <mailto:dsartist(at)gmail.com>]
    *Sent:* Thursday, November 10, 2005 8:31 AM
    *To:* DS(at)Softimage.COM <mailto:DS(at)Softimage.COM>
    *Subject:* Re: Here comes the Pinnacle Stuff

    Ya know...the description below is the biggest seller (to ME) for
    learning/purchasing FCP.  I have been avoiding RE-learning FCP
    (used it back in the day...v1.2) for many reasons, but after
    reading Scott's description of WHAT you can purchase to do
    whatever flavor of editing, it only makes sense to invest in FCP.



    I want to say it's a shame...but I think it's because I feel (now)
    that Avid really is watering down their product instead of
    bringing them together.



    wow. (shock AND awe...with disgust mixed in)



    Paul



    On 11/9/05, *Scott Malkie* < ltc.vitc(at)gmail.com
    <mailto:ltc.vitc(at)gmail.com>> wrote:

    /rant - apologies in advance!

    So,

    If I shoot DV, edit DV, and deliver to DV / DVDs I can use:
    Avid Xpress DV + Avid DVD OR Avid Liquid OR Final Cut Pro.
    If I shoot Digibeta / SP, edit 601, and deliver to Digibeta / SP I
    can use:
    Avid Xpress Pro OR Avid Liquid Pro OR Avid MCA Adrenaline OR Avid
    DS OR Final Cut Pro.
    If I shoot HDV, edit HDV, and deliver on HDV I can use:
    Avid Xpress Pro HD (only on PC) OR Avid Liquid Pro OR Final Cut Pro.
    If I shoot HDCam, edit HD, and deliver on HDCam/D5:
    I can use Avid MCA Adrenaline (compressed) OR Avid Symphony Nitris
    OR Avid DS OR Avid Liquid Chrome OR Final Cut Pro
    If I shoot HDCam SR, edit 4:4:4, and deliver on HDCam SR I can use:
    Discreet smoke OR Final Cut Pro.



-- Andi Loor www.andiloor.se


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