Turning back to the old car comparison, I think Avid allways wanted to
be the Audi and not the Ferrari, and this is what they are showing us
all the time by halting development of 3D environment and other "heavy"
stuff. From my point of view, it wouldn't be vise to think that Avid
ever will try to compete with the very specialized tools. It is only the
old Softimage Digital Studio ghost that still lingers with that promise.
So whatever the future, it would really turn things on it's head if Avid
suddenly started to produce the Ferrari of editing. Nah, Avid -Audi is
more likely. (Sorry Igor). But who knows, I might be wrong.
Andi
John Heiser wrote:
Ah, but networks (NBC in particular – can you say M2?) are famous for
adopting technology simply because they get a great deal from the
manufacturer, then they hold onto it interminably either to prove they
were right or because they’re too cheap to spend more money on
something else, even another great deal from a manufacturer. Wasn’t
ABC (or was it CBS) still broadcasting from D2 in the last couple of
years? Ugh.
That said, you, Tony, Rick and other folks have expressed well the
point with which I concur: in many, many situations, a DS purchased
even today will still be useful and even profitable for the buyer
three or more years from now.
Highly-competitive shops like Todd’s obviously have market and image
considerations; even though it’s the driver and not the box that makes
the reputation, it’s still the cool-factor of having the “hot” box
that can bring clients to your window for a look-see.
“Horses for courses….” (where DID that come from, anyway?)
____________________________
John Heiser
Avid DS Editor
o2ideas
Birmingham, Alabama, USA
------------------------------------------------------------------------
*From:* owner-ds(at)Softimage.COM [mailto:owner-ds(at)Softimage.COM] *On
Behalf Of *Hollis, Mark (NBC Universal)
*Sent:* Friday, November 18, 2005 3:32 PM
*To:* 'DS(at)Softimage.COM'
*Subject:* RE: What's it worth?
In that NBC just bought over 17 DSs for which they produce Nightly
News, the Today Show, Saturday Night Live and Conan O'Brien materials,
I don't think Avid will have that much trouble continuing to make
people out there thinking that the DS is an Important Buy.
--
Andi Loor
www.andiloor.se
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