-----Original Message-----
From: John Heiser [mailto:johnh(at)o2ideas.com]
Sent: Friday, November 18, 2005 5:06 PM
To: DS(at)Softimage.COM
Subject: RE: What's it worth?
Ah, but networks (NBC in particular - can you say M2?) are famous for
adopting technology simply because they get a great deal from the
manufacturer, then they hold onto it interminably either to prove they were
right or because they're too cheap to spend more money on something else,
even another great deal from a manufacturer. Wasn't ABC (or was it CBS)
still broadcasting from D2 in the last couple of years? Ugh.
That said, you, Tony, Rick and other folks have expressed well the point
with which I concur: in many, many situations, a DS purchased even today
will still be useful and even profitable for the buyer three or more years
from now.
Highly-competitive shops like Todd's obviously have market and image
considerations; even though it's the driver and not the box that makes the
reputation, it's still the cool-factor of having the "hot" box that can
bring clients to your window for a look-see.
"Horses for courses...." (where DID that come from, anyway?)
____________________________
John Heiser
Avid DS Editor
o2ideas
Birmingham, Alabama, USA
_____
From: owner-ds(at)Softimage.COM [mailto:owner-ds(at)Softimage.COM] On Behalf Of
Hollis, Mark (NBC Universal)
Sent: Friday, November 18, 2005 3:32 PM
To: 'DS(at)Softimage.COM'
Subject: RE: What's it worth?
In that NBC just bought over 17 DSs for which they produce Nightly News, the
Today Show, Saturday Night Live and Conan O'Brien materials, I don't think
Avid will have that much trouble continuing to make people out there
thinking that the DS is an Important Buy.
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<DIV>From "Encylopedia of Word and Phrase Origins" by Robert =
Hendrickson (Facts=20
on File, 1997): "horses for courses: A mostly British expression urging =
someone=20
to stick to the thing he knows best, horses for courses comes from the =
horse=20
racing world, where it is widely assumed that some horses race better =
on certain=20
courses than on others. In 1898 a British writer noted in the first =
recorded use=20
of the expression: 'A familiar phrase on the turf is 'horses for =
courses.'"=20
<BR></DIV>
<BLOCKQUOTE dir=3Dltr style=3D"MARGIN-RIGHT: 0px">
<DIV class=3DOutlookMessageHeader dir=3Dltr align=3Dleft><FONT =
face=3DTahoma=20
size=3D2>-----Original Message-----<BR><B>From:</B> John Heiser=20
[mailto:johnh(at)o2ideas.com]<BR><B>Sent:</B> Friday, November 18, 2005 =
5:06=20
PM<BR><B>To:</B> DS(at)Softimage.COM<BR><B>Subject:</B> RE: What's it=20
worth?<BR><BR></FONT></DIV>
<DIV class=3DSection1>
<P class=3DMsoNormal><FONT face=3DTahoma color=3Dblue size=3D2><SPAN=20
style=3D"FONT-SIZE: 10pt; COLOR: blue; FONT-FAMILY: Tahoma">Ah, but =
networks=20
(NBC in particular – can you say M2?) are famous for adopting =
technology=20
simply because they get a great deal from the manufacturer, then they =
hold=20
onto it interminably either to prove they were right or because =
they’re too=20
cheap to spend more money on something else, even another great deal =
from a=20
manufacturer. Wasn’t ABC (or was it CBS) still broadcasting =
from D2 in the=20
last couple of years? Ugh.<o:p></o:p></SPAN></FONT></P>
<P class=3DMsoNormal><FONT face=3DTahoma color=3Dblue size=3D2><SPAN=20
style=3D"FONT-SIZE: 10pt; COLOR: blue; FONT-FAMILY: =
Tahoma"><o:p> </o:p></SPAN></FONT></P>
<P class=3DMsoNormal><FONT face=3DTahoma color=3Dblue size=3D2><SPAN=20
style=3D"FONT-SIZE: 10pt; COLOR: blue; FONT-FAMILY: Tahoma">That =
said, you,=20
Tony, Rick and other folks have expressed well the point with which I =
concur:=20
in many, many situations, a DS purchased even today will still be =
useful and=20
even profitable for the buyer three or more years from now.=20
<o:p></o:p></SPAN></FONT></P>
<P class=3DMsoNormal><FONT face=3DTahoma color=3Dblue size=3D2><SPAN=20
style=3D"FONT-SIZE: 10pt; COLOR: blue; FONT-FAMILY: =
Tahoma"><o:p> </o:p></SPAN></FONT></P>
<P class=3DMsoNormal><FONT face=3DTahoma color=3Dblue size=3D2><SPAN=20
style=3D"FONT-SIZE: 10pt; COLOR: blue; FONT-FAMILY: =
Tahoma">Highly-competitive=20
shops like Todd’s obviously have market and image =
considerations; even though=20
it’s the driver and not the box that makes the reputation, =
it’s still the=20
cool-factor of having the “hot” box that can bring =
clients to your window for=20
a look-see.<o:p></o:p></SPAN></FONT></P>
<P class=3DMsoNormal><FONT face=3DTahoma color=3Dblue size=3D2><SPAN=20
style=3D"FONT-SIZE: 10pt; COLOR: blue; FONT-FAMILY: =
Tahoma"><o:p> </o:p></SPAN></FONT></P>
<P class=3DMsoNormal><FONT face=3DTahoma color=3Dblue size=3D2><SPAN=20
style=3D"FONT-SIZE: 10pt; COLOR: blue; FONT-FAMILY: =
Tahoma">“Horses for=20
courses….” (where DID that come from, =
anyway?)<o:p></o:p></SPAN></FONT></P>
<P class=3DMsoNormal><FONT face=3DTahoma color=3Dblue size=3D2><SPAN=20
style=3D"FONT-SIZE: 10pt; COLOR: blue; FONT-FAMILY: =
Tahoma"><o:p> </o:p></SPAN></FONT></P>
<DIV>
<P class=3DMsoNormal><FONT face=3DTahoma color=3Dblue size=3D2><SPAN=20
style=3D"FONT-SIZE: 10pt; COLOR: blue; FONT-FAMILY: =
Tahoma">____________________________</SPAN></FONT><FONT=20
color=3Dblue><SPAN style=3D"COLOR: =
blue"><o:p></o:p></SPAN></FONT></P>
<P class=3DMsoNormal><st1:PersonName w:st=3D"on"><FONT face=3DTahoma =
color=3Dblue=20
size=3D2><SPAN style=3D"FONT-SIZE: 10pt; COLOR: blue; FONT-FAMILY: =
Tahoma">John=20
Heiser</SPAN></FONT></st1:PersonName><FONT color=3Dblue><SPAN=20
style=3D"COLOR: blue"><o:p></o:p></SPAN></FONT></P>
<P class=3DMsoNormal><FONT face=3DTahoma color=3Dblue size=3D2><SPAN=20
style=3D"FONT-SIZE: 10pt; COLOR: blue; FONT-FAMILY: Tahoma">Avid DS=20
Editor</SPAN></FONT><FONT color=3Dblue><SPAN=20
style=3D"COLOR: blue"><o:p></o:p></SPAN></FONT></P>
<P class=3DMsoNormal><FONT face=3D"Arial Black" color=3D#7e7e7e =
size=3D2><SPAN=20
style=3D"FONT-SIZE: 10pt; COLOR: #7e7e7e; FONT-FAMILY: 'Arial =
Black'">o2</SPAN></FONT><FONT=20
face=3D"Arial Black" color=3Dsilver size=3D2><SPAN=20
style=3D"FONT-SIZE: 10pt; COLOR: silver; FONT-FAMILY: 'Arial =
Black'">ideas</SPAN></FONT><FONT=20
color=3Dblue><SPAN style=3D"COLOR: =
blue"><o:p></o:p></SPAN></FONT></P>
<P class=3DMsoNormal><st1:place w:st=3D"on"><st1:City =
w:st=3D"on"><FONT face=3DTahoma=20
color=3Dblue size=3D2><SPAN=20
style=3D"FONT-SIZE: 10pt; COLOR: blue; FONT-FAMILY: =
Tahoma">Birmingham</SPAN></FONT></st1:City><FONT=20
face=3DTahoma color=3Dblue size=3D2><SPAN=20
style=3D"FONT-SIZE: 10pt; COLOR: blue; FONT-FAMILY: Tahoma">, =
<st1:State=20
w:st=3D"on">Alabama</st1:State>, <st1:country-region=20
=
w:st=3D"on">USA</st1:country-region></SPAN></FONT></st1:place><o:p></o:p=
></P></DIV>
<DIV>
<DIV class=3DMsoNormal style=3D"TEXT-ALIGN: center" =
align=3Dcenter><FONT=20
face=3D"Times New Roman" size=3D3><SPAN style=3D"FONT-SIZE: 12pt">
<HR tabIndex=3D-1 align=3Dcenter width=3D"100%" SIZE=3D2>
</SPAN></FONT></DIV>
<P class=3DMsoNormal><B><FONT face=3DTahoma size=3D2><SPAN=20
style=3D"FONT-WEIGHT: bold; FONT-SIZE: 10pt; FONT-FAMILY: =
Tahoma">From:</SPAN></FONT></B><FONT=20
face=3DTahoma size=3D2><SPAN style=3D"FONT-SIZE: 10pt; FONT-FAMILY: =
Tahoma">=20
owner-ds(at)Softimage.COM [mailto:owner-ds(at)Softimage.COM] <B><SPAN=20
style=3D"FONT-WEIGHT: bold">On Behalf Of </SPAN></B>Hollis, Mark (NBC =
Universal)<BR><B><SPAN style=3D"FONT-WEIGHT: bold">Sent:</SPAN></B> =
Friday,=20
November 18, 2005 3:32 PM<BR><B><SPAN style=3D"FONT-WEIGHT: =
bold">To:</SPAN></B>=20
'<st1:PersonName =
w:st=3D"on">DS(at)Softimage.COM</st1:PersonName>'<BR><B><SPAN=20
style=3D"FONT-WEIGHT: bold">Subject:</SPAN></B> RE: What's it=20
worth?</SPAN></FONT><o:p></o:p></P></DIV>
<P class=3DMsoNormal><FONT face=3D"Times New Roman" size=3D3><SPAN=20
style=3D"FONT-SIZE: 12pt"><o:p> </o:p></SPAN></FONT></P>
<P class=3DMsoNormal style=3D"MARGIN-BOTTOM: 12pt"><FONT face=3DArial =
color=3Dblue=20
size=3D2><SPAN style=3D"FONT-SIZE: 10pt; COLOR: blue; FONT-FAMILY: =
Arial">In that=20
NBC just bought over 17 DSs for which they produce Nightly News, the =
Today=20
Show, Saturday Night Live and Conan O'Brien materials, I don't think =
Avid will=20
have that much trouble continuing to make people out there thinking =
that the=20
DS is an Important=20
Buy.</SPAN></FONT><o:p></o:p></P></DIV></BLOCKQUOTE></BODY></HTML>
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