Re: NEW - Tell Avid What Makes DS Special

Date : Wed, 23 Nov 2005 03:56:57 -0700
To : <DS(at)Softimage.COM>
From : "Bob Maple" <bobm-ds(at)burner.com>
Subject : Re: NEW - Tell Avid What Makes DS Special
So, if Phony Nitris were to get DS's trees, what would
you miss from DS?

Even if they stapled effects trees into SymPhony, it will wouldn't be a DS. It's still the same crappy box, with it's archaic editing interface.


What is the point of putting all the good stuff from DS into a SymPhony? It seems like the same situation we're already in, except in the opposite direction - The MC editors who want SymPhony are just lazy and don't want to learn something new. Wouldn't they all rather keep going with nested effects, the horrible effects pallete, and video mixdowns, than learn how to use trees, etc?

[soapbox on]

Personally, editing on the MC interface drives me crazy. It's not intuitive. It's ancient. You have to click 10 things to perform 1 action, and there's a sea of hieroglyphic buttons on the interface to support this insanity. On DS, if I want a clip to go over there, I just pick it up and put it over there... why does it need to be more difficult? With timeline magnetism, it's the perfect balance between having a drag-and-drop interface and not being able to screw up your timeline too easily (like in Vegas). And the way DS thinks of media is SO much more intelligent than MC.

To me, AVID does not understand DS at all and never did. They are "giving the customer what they want" with SymPhony, to make a quick dollar - and unfortunately it's probably what they SHOULD be doing. AVID is out to make money, not please a minority. It sucks for us, but it's the truth. Clearly they don't want put themselves behind DS anymore.. fine, I get that. They bought Softimage for the 3D, and DS was just the stepchild that came along with the marriage that they really didn't want in the first place.

The main thing AVID doesn't seem to truly understand, to me, is compositing & effects for finishing work. Symphony is not that box. Marquee is not that tool. They haven't done anything themselves, they've just keep buying other companies to try and solve their problems - it's like they just don't understand it. They get excited over saying things like "Total Conform". So WHAT if I have "total conform" from an MC, if it's still the same crappy toolset?

Personally, the stuff that comes across into DS currently is pretty much what I need, because the rest winds up getting rebuilt anyway. Perhaps other facilities work a different way (I'm sure), but at our place the MC is an OFFLINE system! The rate is like 1/4 of online. You're there to spend your time and money doing your editorial, cutting your content, telling the story.. not spending all day trying to pull a perfect key, or track shots into monitors. Thats MY job, to use my expertise and visual creativity make things look pretty... so when I get an AAF with a chroma key or a color correction, it doesn't really matter, cuz it's going in the trash anyway.

But, I digress.. It's late, and now I'm just cranky, so I'll shut up :) I just wish AVID had the balls to come out and state their intentions, for better or for worse, instead of just leaving us in the dark to rant like fools on this list. But of course they can't do that for their pinhead business reasons (I have a very low tollerance for BS in general, particularly the games that these businessmen play.)

[soapbox off]


| Bob Maple | bobm_at_burner_dot_com | [http] burner.com | | I don't want the world, I just want your half. | - They Might Be Giants

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