RE: NEW - Tell Avid What Makes DS Special

Date : Mon, 28 Nov 2005 12:23:58 -0800
To : <DS(at)Softimage.COM>
From : "Todd" <lists(at)tradertodds.com>
Subject : RE: NEW - Tell Avid What Makes DS Special
Spot on, Bob, on all points.

-Todd
Union 

> -----Original Message-----
> From: owner-ds(at)Softimage.COM [mailto:owner-ds(at)Softimage.COM] On Behalf Of
> Bob Maple
> Sent: Wednesday, November 23, 2005 02:57
> To: DS(at)Softimage.COM
> Subject: Re: NEW - Tell Avid What Makes DS Special
> 
> > So, if Phony Nitris were to get DS's trees, what would
> > you miss from DS?
> 
> Even if they stapled effects trees into SymPhony, it will wouldn't be a
> DS.
> It's still the same crappy box, with it's archaic editing interface.
> 
> What is the point of putting all the good stuff from DS into a SymPhony?
> It
> seems like the same situation we're already in, except in the opposite
> direction - The MC editors who want SymPhony are just lazy and don't want
> to
> learn something new.  Wouldn't they all rather keep going with nested
> effects, the horrible effects pallete, and video mixdowns, than learn how
> to
> use trees, etc?
> 
> [soapbox on]
> 
> Personally, editing on the MC interface drives me crazy.  It's not
> intuitive.  It's ancient.  You have to click 10 things to perform 1
> action,
> and there's a sea of hieroglyphic buttons on the interface to support this
> insanity.  On DS, if I want a clip to go over there, I just pick it up and
> put it over there... why does it need to be more difficult?  With timeline
> magnetism, it's the perfect balance between having a drag-and-drop
> interface
> and not being able to screw up your timeline too easily (like in Vegas).
> And the way DS thinks of media is SO much more intelligent than MC.
> 
> To me, AVID does not understand DS at all and never did.  They are "giving
> the customer what they want" with SymPhony, to make a quick dollar - and
> unfortunately it's probably what they SHOULD be doing.  AVID is out to
> make
> money, not please a minority.  It sucks for us, but it's the truth.
> Clearly
> they don't want put themselves behind DS anymore.. fine, I get that.  They
> bought Softimage for the 3D, and DS was just the stepchild that came along
> with the marriage that they really didn't want in the first place.
> 
> The main thing AVID doesn't seem to truly understand, to me, is
> compositing
> & effects for finishing work.  Symphony is not that box.  Marquee is not
> that tool.  They haven't done anything themselves, they've just keep
> buying
> other companies to try and solve their problems - it's like they just
> don't
> understand it.  They get excited over saying things like "Total Conform".
> So WHAT if I have "total conform" from an MC, if it's still the same
> crappy
> toolset?
> 
> Personally, the stuff that comes across into DS currently is pretty much
> what I need, because the rest winds up getting rebuilt anyway.  Perhaps
> other facilities work a different way (I'm sure), but at our place the MC
> is
> an OFFLINE system!  The rate is like 1/4 of online.  You're there to spend
> your time and money doing your editorial, cutting your content, telling
> the
> story.. not spending all day trying to pull a perfect key, or track shots
> into monitors.  Thats MY job, to use my expertise and visual creativity
> make
> things look pretty... so when I get an AAF with a chroma key or a color
> correction, it doesn't really matter, cuz it's going in the trash anyway.
> 
> But, I digress..  It's late, and now I'm just cranky, so I'll shut up :)
> I
> just wish AVID had the balls to come out and state their intentions, for
> better or for worse, instead of just leaving us in the dark to rant like
> fools on this list.  But of course they can't do that for their pinhead
> business reasons (I have a very low tollerance for BS in general,
> particularly the games that these businessmen play.)
> 
> [soapbox off]
> 
> 
> |  Bob Maple  |  bobm_at_burner_dot_com  |  [http] burner.com
> |
> |  I don't want the world, I just want your half.
> |    - They Might Be Giants
> 
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