Re: NEW - Tell Avid What Makes DS Special

[Tristan Le Rudulier <tristle(at)shaw.ca>]

I agree, except I don't think that Avid "bought Softimage for the 3D" 
(especially, considering what they spent).

Tristan.
----- Original Message ----- 
From: "Todd" <lists(at)tradertodds.com>
To: <DS(at)Softimage.COM>
Sent: Monday, November 28, 2005 12:23 PM
Subject: RE: NEW - Tell Avid What Makes DS Special


> Spot on, Bob, on all points.
>
> -Todd
> Union
>
> > -----Original Message-----
> > From: owner-ds(at)Softimage.COM [mailto:owner-ds(at)Softimage.COM] On Behalf Of
> > Bob Maple
> > Sent: Wednesday, November 23, 2005 02:57
> > To: DS(at)Softimage.COM
> > Subject: Re: NEW - Tell Avid What Makes DS Special
> >
> > > So, if Phony Nitris were to get DS's trees, what would
> > > you miss from DS?
> >
> > Even if they stapled effects trees into SymPhony, it will wouldn't be a
> > DS.
> > It's still the same crappy box, with it's archaic editing interface.
> >
> > What is the point of putting all the good stuff from DS into a SymPhony?
> > It
> > seems like the same situation we're already in, except in the opposite
> > direction - The MC editors who want SymPhony are just lazy and don't want
> > to
> > learn something new.  Wouldn't they all rather keep going with nested
> > effects, the horrible effects pallete, and video mixdowns, than learn how
> > to
> > use trees, etc?
> >
> > [soapbox on]
> >
> > Personally, editing on the MC interface drives me crazy.  It's not
> > intuitive.  It's ancient.  You have to click 10 things to perform 1
> > action,
> > and there's a sea of hieroglyphic buttons on the interface to support 
> > this
> > insanity.  On DS, if I want a clip to go over there, I just pick it up 
> > and
> > put it over there... why does it need to be more difficult?  With 
> > timeline
> > magnetism, it's the perfect balance between having a drag-and-drop
> > interface
> > and not being able to screw up your timeline too easily (like in Vegas).
> > And the way DS thinks of media is SO much more intelligent than MC.
> >
> > To me, AVID does not understand DS at all and never did.  They are 
> > "giving
> > the customer what they want" with SymPhony, to make a quick dollar - and
> > unfortunately it's probably what they SHOULD be doing.  AVID is out to
> > make
> > money, not please a minority.  It sucks for us, but it's the truth.
> > Clearly
> > they don't want put themselves behind DS anymore.. fine, I get that. 
> > They
> > bought Softimage for the 3D, and DS was just the stepchild that came 
> > along
> > with the marriage that they really didn't want in the first place.
> >
> > The main thing AVID doesn't seem to truly understand, to me, is
> > compositing
> > & effects for finishing work.  Symphony is not that box.  Marquee is not
> > that tool.  They haven't done anything themselves, they've just keep
> > buying
> > other companies to try and solve their problems - it's like they just
> > don't
> > understand it.  They get excited over saying things like "Total Conform".
> > So WHAT if I have "total conform" from an MC, if it's still the same
> > crappy
> > toolset?
> >
> > Personally, the stuff that comes across into DS currently is pretty much
> > what I need, because the rest winds up getting rebuilt anyway.  Perhaps
> > other facilities work a different way (I'm sure), but at our place the MC
> > is
> > an OFFLINE system!  The rate is like 1/4 of online.  You're there to 
> > spend
> > your time and money doing your editorial, cutting your content, telling
> > the
> > story.. not spending all day trying to pull a perfect key, or track shots
> > into monitors.  Thats MY job, to use my expertise and visual creativity
> > make
> > things look pretty... so when I get an AAF with a chroma key or a color
> > correction, it doesn't really matter, cuz it's going in the trash anyway.
> >
> > But, I digress..  It's late, and now I'm just cranky, so I'll shut up :)
> > I
> > just wish AVID had the balls to come out and state their intentions, for
> > better or for worse, instead of just leaving us in the dark to rant like
> > fools on this list.  But of course they can't do that for their pinhead
> > business reasons (I have a very low tollerance for BS in general,
> > particularly the games that these businessmen play.)
> >
> > [soapbox off]
> >
> >
> > |  Bob Maple  |  bobm_at_burner_dot_com  |  [http] burner.com
> > |
> > |  I don't want the world, I just want your half.
> > |    - They Might Be Giants
> >
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