RE: If not DS...

["John Heiser" <johnh(at)o2ideas.com>]

>> Avid is clearly marketing the Liquid line as much more of a Prosumer level program, while Apple is marketing FCP as a Professional solution

 

 

While I believe it’s probably a stretch to put Liquid and FCP on the same scale for comparisons, your statement does bring up the notion that perhaps Avid hasn’t (or didn’t until it was too late) consider FCP to be any kind of professional application. The tough thing they may not have come to terms with is this: warts and all, FCP is being used by on high-level projects by professionals who formerly used Avid apps. Plain and simple, you do the math.

____________________________

John Heiser

Avid DS Editor

o2ideas

Birmingham, Alabama, USA

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From: owner-ds(at)Softimage.COM [mailto:owner-ds(at)Softimage.COM] On Behalf Of Scott Malkie
Sent: Wednesday, November 30, 2005 5:01 PM
To: DS(at)Softimage.COM
Subject: Re: If not DS...

 

David,

No worries, mate.  We can agree to disagree.   Like Russ said, these are all opinions and I'm probably not going to change yours and you're not going to change mine.  Oh well, at least we're not disagreeing about football or beer, the truly important discussions.

Last thing I'll say;
If I was planning on buying a basic DS, for 30% LESS -  I could get a fully tricked out FCP suite.
If I was planning on buying a fully tricked out FCP suite, for 45% MORE -  I could get a DS.
Given my view of the futures of both products, I'm not sure what I'd do today.  Of course, I haven't hit the Mega Millions Lottery yet, so it's really a moot point.  =p I'll use whatever my clients put me in front of.

And, Dan,  I really don't mean to rip on Liquid.  I've been a big fan of Pinnacle, especially their broadcast side of things, for a while.  But Avid is clearly marketing the Liquid line as much more of a Prosumer level program, while Apple is marketing FCP as a Professional solution.   As to their actual abilities, I think everyone knows where my bias lies...

Anyway, it's a very interesting time to be involved in this industry.

- Scott malkie