Re: SOFTIMAGE DS Digest V1 #4829

Date : Thu, 5 Jan 2006 09:37:38 -0500
To : <DS(at)Softimage.COM>
From : "Ross Shain" <rshain(at)nlpedit.com>
Subject : Re: SOFTIMAGE DS Digest V1 #4829
>	RE: How long are we prepared to wait for an answer from avid?

	For what it is worth....

Maybe marketing is too focused on their core business (storage and infrastructure) to reply to the DS user's concerns. Our concern's are very valid. DS users & owners have spent much time and money on DS systems. Many of us have been successful with the product in spite of Avid's inability to market it properly or stay competitive with advanced features. The product has been priced as the most expensive  but has had the least marketing and development since the SoftImage aquisition. There is a lot of good faith to be lost.

Like someone else said, Avid no longer focuses on innovative software design. They gave up on that a long time ago. Lets be realistic, they  gave up on "compositing" a long time ago. The blame should be placed on the senior product marketing teams who made bad decisions on how to integrate the various sfw companies Avid aquired over the years. David Krall should take a hard look at why Avid has bought and dropped so much technology over the years. 

My prediction is that support for DS will not be dropped but there won't be much of a future in ways of the feature wish list. Instead Avid will try to sell DS sfw to all the Symphony Nitris sites as a companion advanced compositing package and roll the dice with what is left of the Montreal developers. This will undervalue the true DS systems and users out there. 

It is time that someone from the upper ranks addressed the concerns and took accountability. My company would happily buy more Avid products but do not have the faith that the company is interested in what is called "high end post" (commercials/finishing/effects). 

Just an opinion - 
Ross

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