Hey Ross -
this list is going to be closing down in less than a week. We've moved to
http://groups.google.com/group/DS-List
See Ya There!
Russ
----- Original Message -----
From: "Ross Shain" <rshain(at)nlpedit.com>
To: <DS(at)Softimage.COM>
Sent: Thursday, February 02, 2006 10:48 AM
Subject: Big Questions? (was Digital Intermediate anyone? )
> For what its worth....
>
> Schy raises good questions and I hope that David Krall is really
questioning the decisions that have been made by this team of people.
> If senior product people had actually listened to its user base, they
would have allocated more resources to software enhancements and innovation
across all its products. Instead they have put all their eggs in the
hardware basket.
>
> About 4 years ago I asked Joe Bentivegna "who at Avid owns effects and
compositing". After a vacant stare his reply was Dana and his team. This is
the team that left its "flagship - most expensive product" without anyone in
a fulltime product designer for the last 2 years. Add the 2+ years that
Michael Phillips and Steve Bayes spent as DS product designers - it is over
4 years that there has been a proper DS product designer with experience in
high end finishing and effects. (No offfense to those guys, but all they
focused was on the MC editing features and AAF conform stuff.)
>
> So... now Avid now has 2 systems running Nitris hw without advanced
tracking, rotoscoping, 3D compositing or global keyframing. There are just
too many reasons that users need to leave the Avid environment to finish a
shot in other packages. (Can't wait to test the Marquee code base in a 2K
sequence!)
>
> By not understanding or caring enough about compositing, the Tewks
management team has assumed that all was well under the DS hood. Now they
will try to market DS as the compositing companion to Symphony?
>
> As a former Avid employee now back in the trenches of post-production, it
is certainly in my best interest to support Avid's vision. Unfortunately, it
has become impossible to do that.
>
> -Ross
>
>
> -------------------------------------------------
> Big Questions...
>
> Have you seen these people in your marketplace? Have they visited your =
> operation to better understand what you need from their products? How =
> can we expect innovative products without active participation from the =
> key people leading Avid's future development?
>
> Dana Ruzicka, Vice President (publicly heard saying in public that =
> there is no money to be made in the high end market)
> Joseph Bentivegna, Vice President and Chief Operating Officer, Avid =
> Video=20
> Michael J. Rockwell, Chief Technology Officer=20
>
> The core problem:
> Avid has allowed itself to become distracted by Apple & FCP
> Avid has lost focus on its core market
> Avid has become a corporate behemoth that is no longer innovative
> Avid dictates to the market instead of listening to the market
> Avid lacks visionary understanding of their core market needs
> Avid has become too focused on short term, quarterly goals and lacks =
> any long term strategy
>
> sg
>
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