And does it look better in the end?=20
I'm not convinced of that seeing this spot.=20
=
http://image.guardian.co.uk/sys-video/Media/video/2005/10/25/SONYBalls60.=
mov=20
Wonder why they did it solely with live-action?=20
=
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D E M I A N Z A R I N S
Projektledare
S V T -> V=E4xthuset - The Green House
Sveriges Television
Oxenstiernsg 26
105 10 STOCKHOLM
Phone: +46 8 784 3312 ->mobile:+46 709-951984
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<META http-equiv=3DContent-Type content=3D"text/html; =
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<DIV><FONT face=3DArial size=3D2>I guess its a matter of =
"prestige"</FONT></DIV>
<DIV><FONT face=3DArial size=3D2></FONT> </DIV>
<DIV><FONT face=3DArial size=3D2>They probably had a good budget to =
start with,=20
and probably someone of the advert company or the marketing division did =
a good=20
job convincing the decision makers that spending this budget on live =
action=20
would give a better result than faking it in CG.</FONT></DIV>
<DIV><FONT face=3DArial size=3D2></FONT> </DIV>
<DIV><FONT face=3DArial size=3D2>From our point of view, as 3D =
professionals this is=20
probably weird, as it does seem like a good case for CG, a nothing that =
any high=20
end 3D house wouldnt be able to pull off. </FONT></DIV>
<DIV><FONT face=3DArial size=3D2>it would be interesting to see =
a comparative=20
budget for doing this live and doing it CG, might be =
revealing.</FONT></DIV>
<DIV><FONT face=3DArial size=3D2></FONT> </DIV>
<DIV><FONT face=3DArial size=3D2>And does it look better in the end? =
</FONT></DIV>
<DIV><FONT face=3DArial size=3D2>I'm not convinced of that seeing this =
spot.=20
</FONT></DIV>
<DIV><FONT face=3DArial size=3D2></FONT> </DIV>
<DIV><FONT face=3DArial size=3D2></FONT> </DIV>
<DIV><FONT face=3DArial size=3D2></FONT> </DIV>
<DIV><FONT face=3DArial size=3D2></FONT> </DIV>
<BLOCKQUOTE=20
style=3D"PADDING-RIGHT: 0px; PADDING-LEFT: 5px; MARGIN-LEFT: 5px; =
BORDER-LEFT: #000000 2px solid; MARGIN-RIGHT: 0px"><BR><FONT=20
face=3Dsans-serif size=3D2><A=20
=
href=3D"http://image.guardian.co.uk/sys-video/Media/video/2005/10/25/SONY=
Balls60.mov">http://image.guardian.co.uk/sys-video/Media/video/2005/10/25=
/SONYBalls60.mov</A></FONT>=20
<BR><BR><FONT face=3Dsans-serif size=3D2>Wonder why they did it solely =
with=20
live-action?</FONT> <BR><FONT face=3Dsans-serif=20
=
size=3D2><BR><BR><BR><BR>------------------------------------------------=
---------------------------<BR>D=20
E M I A N Z A R I N S<BR>Projektledare<BR>S V T -> =
V=E4xthuset -=20
The Green House<BR>Sveriges Television<BR>Oxenstiernsg 26<BR>105 10=20
STOCKHOLM<BR>Phone: +46 8 784 3312 ->mobile:+46=20
709-951984<BR><BR></BLOCKQUOTE></FONT></BODY></HTML>
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