I knew it ... runners again ...
-----Original Message-----
From: owner-xsi(at)Softimage.COM [mailto:owner-xsi(at)Softimage.COM] On Behalf Of
Jordi Bares
Sent: Tuesday, October 25, 2005 5:11 PM
To: XSI(at)Softimage.COM
Subject: RE: Sony ´s new advert without
It was fun, i can tell you, this was done at The Mill.
Both Robert Kolbeins and me went to the shoot to supervise the CG which was
originally planned (believe me, we did quite a few simulations in XSI to
calculate the speed of the cameras to get the right effect -i actually did a
test with 4 million balls to predict how they could
look-) but fortunately the footage was so good, so incredible and so honest
with the concept that we all sat down and talking to them and basically the
whole idea was kept into the real world event instead of extending the
material by adding CG balls.
Both agency and client had in mind this as a real event from the very
begginning so IMO it was the best decision they could took.
>From the point of view of the ad i think is one of the most poetic
pieces of imagery i have ever seen and although i wish it was on my
show-reel as "cg work" the truth is that i want to think we did help on the
preproduction stage and shoot and at the end of the day, this looks much
better.
The balls were picked every lauch by an army of 30 runners that were paid to
collect balls, and believe me, it took more than 2 hours to collect every
launch!!! But hey, you could not believe how many kids approached them to
get a ball or two so it was very nice.
hope it helps
jb
On Tue, 2005-10-25 at 14:52 +0200, Michael Klein wrote:
> I was wondering who cleaned up the mess after the shooting ...
>
>
> ______________________________________________________________________
> From: owner-xsi(at)Softimage.COM [mailto:owner-xsi(at)Softimage.COM] On
> Behalf Of Juan Brockhaus
> Sent: Tuesday, October 25, 2005 1:58 PM
> To: 'XSI(at)Softimage.COM'
> Subject: RE: Sony ´s new advert without
>
>
> ...and don't forget the fun-factor of chucking thousands of balls
> through the streets!
> isn't that what we always wanted to do as a child?
> :-)
>
> -----Original Message-----
> From: kim aldis [mailto:kim(at)cg-soup.com]
> Sent: 25 October 2005 12:54
> To: XSI(at)Softimage.COM
> Subject: RE: Sony ´s new advert without
>
>
> probably because chucking a few thousand balls out of a big
> bucket is easier than spending a month in a dark room
> wrestling with software?
>
> Allways best to use the live action solution if you can. :)
>
>
> ______________________________________________________
> From: owner-xsi(at)Softimage.COM [mailto:owner-
> xsi(at)Softimage.COM] On Behalf Of Demian Zarins
> Sent: 25-October-2005 12:32
> To: xsi(at)Softimage.COM
> Subject: OT: Sony ´s new advert without
>
>
>
> http://image.guardian.co.uk/sys-
> video/Media/video/2005/10/25/SONYBalls60.mov
>
> Wonder why they did it solely with live-action?
>
>
>
>
>
---------------------------------------------------------------------------
> D E M I A N Z A R I N S
> Projektledare
> S V T -> Växthuset - The Green House
> Sveriges Television
> Oxenstiernsg 26
> 105 10 STOCKHOLM
> Phone: +46 8 784 3312 ->mobile:+46 709-951984
>
--
Jordi Bares <jordibares(at)the-mill.com>
The Mill
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