Ang. Re: Sony ´s new advert without

Date : Tue, 25 Oct 2005 17:50:00 +0200
To : XSI(at)Softimage.COM
From : Demian Zarins <demian.zarins(at)svt.se>
Subject : Ang. Re: Sony ´s new advert without
In my opinion it must be harder "directing" 250 000 rubber balls IRL than 
digitally. Ooops those
balls didn´t bounce like we wanted them to, let´s pick them all up and try 
again :)

Not only that but the team had to persuade the authorities for a period of 
4 months before they actually
got permission to shoot this scene!




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"peter_b" <peter_b(at)skynet.be> 
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2005-10-25 15:03
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Re: Sony ´s new advert without






I guess its a matter of "prestige"
 
They probably had a good budget to start with, and probably someone of the 
advert company or the marketing division did a good job convincing the 
decision makers that spending this budget on live action would give a 
better result than faking it in CG.
 

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