RE: Ang. Re: Sony ´s new advert without

Date : Tue, 25 Oct 2005 18:43:05 +0200
To : <XSI(at)Softimage.COM>
From : "Michael Klein" <forum(at)virtualrepublic.org>
Subject : RE: Ang. Re: Sony ´s new advert without
That's the problem with 3d guys thinking. There is no control and directing
and try again necessary if real shot.
This is pure complex random beauty of physics in reality which will be
accepted IMMEDIATELY. Shooting done and over.
 
At the moment where this will be simulated in 3D all other people - except
us and hopefully a good producer - will drive you mad because a 3D animation
can be manipulated.
They know it and they want it. It's like a pseudo-creative stampede domino
effect and there must be someone with »balls« who will stops them all
especially those control freaks called »clients«.
 
The only solution could be: simulate, render and tell them: real shot.
Result: »Ah, yes ... oh ... beautyful, great ... exactly what we expected.
Ah ... wait ... could we remove that green ball in the left corner ... just
a question?!« Producer: »Yes, we fix it in the EUR 750 / hour post. Another
question?«

  _____  

From: owner-xsi(at)Softimage.COM [mailto:owner-xsi(at)Softimage.COM] On Behalf Of
Demian Zarins
Sent: Tuesday, October 25, 2005 5:50 PM
To: XSI(at)Softimage.COM
Subject: Ang. Re: Sony ´s new advert without



In my opinion it must be harder "directing" 250 000 rubber balls IRL than
digitally. Ooops those 
balls didn´t bounce like we wanted them to, let´s pick them all up and try
again :) 

Not only that but the team had to persuade the authorities for a period of 4
months before they actually 
got permission to shoot this scene! 




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"peter_b" <peter_b(at)skynet.be> 
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2005-10-25 15:03 


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Re: Sony ´s new advert without

	




I guess its a matter of "prestige" 
  
They probably had a good budget to start with, and probably someone of the
advert company or the marketing division did a good job convincing the
decision makers that spending this budget on live action would give a better
result than faking it in CG. 
  

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