----- Original Message -----
Sent: Tuesday, October
25, 2005 5:43 PM
Subject: RE: Ang. Re: Sony
´s new advert without
That's the problem with 3d guys thinking.
There is no control and directing and try again necessary if real shot.
This is pure complex random beauty of
physics in reality which will be accepted IMMEDIATELY. Shooting done and
over.
At the moment where this will
be simulated in 3D all other people - except us and hopefully a good
producer - will drive you mad because a 3D animation can be manipulated.
They know it and they want it. It's like a
pseudo-creative stampede domino effect and there must be someone with »balls«
who will stops them all especially those control freaks called »clients«.
The only solution could be: simulate,
render and tell them: real shot. Result: »Ah, yes ... oh ... beautyful, great
... exactly what we expected. Ah ... wait ... could we remove that green ball
in the left corner ... just a question?!« Producer: »Yes, we fix it in the
EUR 750 / hour post. Another question?«
From:
owner-xsi(at)Softimage.COM [mailto:owner-xsi(at)Softimage.COM] On Behalf Of Demian Zarins
Sent: Tuesday, October 25, 2005
5:50 PM
To: XSI(at)Softimage.COM
Subject: Ang. Re: Sony ´s new
advert without
In my opinion it must be harder "directing"
250 000 rubber balls IRL than digitally. Ooops those
balls
didn´t bounce like we wanted them to, let´s pick them all up and try again :)
Not
only that but the team had to persuade the authorities for a period of 4 months
before they actually
got
permission to shoot this scene!
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2005-10-25 15:03
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Re: Sony ´s new advert without
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I guess its a matter of "prestige"
They
probably had a good budget to start with, and probably someone of the advert
company or the marketing division did a good job convincing the decision makers
that spending this budget on live action would give a better result than faking
it in CG.
From
our point of view, as 3D professionals this is probably weird, as it does seem
like a good case for CG, a nothing that any high end 3D house wouldnt be able
to pull off.
it
would be interesting to see a comparative budget for doing this live and doing
it CG, might be revealing.
And
does it look better in the end?
I'm
not convinced of that seeing this spot.
http://image.guardian.co.uk/sys-video/Media/video/2005/10/25/SONYBalls60.mov
Wonder why they did it solely with live-action?
---------------------------------------------------------------------------
D E M I A N Z A R I N S
Projektledare
S V T -> Växthuset - The Green House
Sveriges Television
Oxenstiernsg 26
105 10 STOCKHOLM
Phone: +46 8 784 3312 ->mobile:+46 709-951984
