Re: Ang. Re: Sony īs new advert without

[Eric Lampi <ericlampi(at)yahoo.com>]

Hmmm I don't like your casual use of the word
"creative", since that is not an adjective I would use
to describe a lot of them.

E

--- Paul Perrott <paulp(at)al.com.au> wrote:


---------------------------------
  Picture a Swimming With Sharks-type scenario where
the creatives aretied to chairs and asked to
distinguish betwen cg and shot effects.Every wrong
answer results in 30 minutes of torture. In fact,
everyanswer results in torture, just in case they're
guessing.

Adrian Wyer wrote:        a little bitter?
   
  me too!
   
  a
  
adrian wyer
head of 3d
milltv
  adrian(at)the-mill.com
  www.the-mill.com
t: +44 (0)20 7287 4041
f: +44 (0)20 7915 0551
  
      -----Original Message ----- 
    From:    Michael Klein 
    To:    XSI(at)softimage.com    
    Sent:Tuesday, October 25, 2005 5:43 PM
    Subject:RE: Ang. Re: Sony &acute;s new advert
without
    
    
    That's the problem with 3d guysthinking. There is
no control and directing and try again necessary
ifreal shot.
    This is pure complex randombeauty of physics in
reality which will be accepted IMMEDIATELY.Shooting
done and over.
     
    At the moment where this willbe simulated in 3D
all other people - except us and hopefully a
goodproducer - will drive you mad because a 3D
animation can be manipulated.
    They know it and they want it.It's like a
pseudo-creative stampede domino effect and there must
besomeone with &raquo;balls&laquo; who will stops them
all especially those controlfreaks called
&raquo;clients&laquo;.
     
    The only solution could be:simulate, render and
tell them: real shot. Result: &raquo;Ah, yes ... oh
...beautyful, great ... exactly what we expected. Ah
... wait ... could weremove that green ball in the
left corner ... just a question?!&laquo;Producer:
&raquo;Yes, we fix it in the EUR 750 / hour post.
Another question?&laquo;
    
    
        
---------------------------------
 From:owner-xsi(at)Softimage.COM
[mailto:owner-xsi(at)Softimage.COM] On BehalfOf Demian
Zarins
    Sent: Tuesday, October 25, 2005 5:50 PM
    To: XSI(at)Softimage.COM
    Subject: Ang. Re: Sony &acute;s new advert without
    
    
    
    In my opinion it must be harder"directing" 250 000
rubber balls IRL than digitally. Ooops those    
    balls didn&acute;t bounce like we wantedthem to,
let&acute;s pick them all up and try again :) 
    
    Not only that but the team had topersuade the
authorities for a period of 4 months before they
actually    
    got permission to shoot this scene!    
    
    
    
    
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"peter_b"<peter_b(at)skynet.be> 
          S&auml;nt av:owner-xsi(at)Softimage.COM        
 
2005-10-25 15:03                                      
                             S&auml;ndsvar till
XSI(at)Softimage.COM
                                                      
       
          
                                                      
                                 Till
                                <XSI(at)Softimage.COM>   
                                                      
                 Kopia
                                 
                                                      
                     &Auml;rende
                                Re: Sony &acute;s
newadvert without                                     
        
                                                     
                                
                                                      
       
                                
    
    
    I guess its a matter of "prestige"    
      
    They probably had a good budget tostart with, and
probably someone of the advert company or the
marketingdivision did a good job convincing the
decision makers that spendingthis budget on live
action would give a better result than faking it inCG.

      
    From our point of view, as 3Dprofessionals this is
probably weird, as it does seem like a good casefor
CG, a nothing that any high end 3D house wouldnt be
able to pulloff. 
    it would be interesting to see acomparative budget
for doing this live and doing it CG, might
berevealing. 
      
    And does it look better in the end? 
    I'm not convinced of that seeing thisspot. 
      
      
      
      
    
   
http://image.guardian.co.uk/sys-video/Media/video/2005/10/25/SONYBalls60.mov

    
Wonder why they did it solely with live-action? 
    
    
    
    
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