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Original Message -----
Sent:
Tuesday, October 25, 2005 5:43 PM
Subject:
RE: Ang. Re: Sony ´s new advert without
That's the problem with 3d guys thinking. There is no
control and directing and try again necessary if real
shot.
This is pure complex random beauty of physics in
reality which will be accepted IMMEDIATELY. Shooting done and
over.
At the moment where this will be simulated in
3D all other people - except us and hopefully a good producer -
will drive you mad because a 3D animation can be
manipulated.
They know it and they want it. It's like a
pseudo-creative stampede domino effect and there must be someone with
»balls« who will stops them all especially those control freaks called
»clients«.
The only solution could be: simulate, render and tell
them: real shot. Result: »Ah, yes ... oh ... beautyful, great ... exactly
what we expected. Ah ... wait ... could we remove that green ball in the
left corner ... just a question?!« Producer: »Yes, we fix it in the
EUR 750 / hour post. Another question?«
In my opinion it must be harder "directing" 250 000
rubber balls IRL than digitally. Ooops those
balls didn´t bounce like we wanted them to, let´s
pick them all up and try again :)
Not only that but the team had to persuade the authorities for a
period of 4 months before they actually
got permission to shoot this scene!
---------------------------------------------------------------------------
D
E M I A N Z A R I N S
Projektledare
S V T ->
Växthuset - The Green House
Sveriges Television
Oxenstiernsg
26
105 10 STOCKHOLM
Phone: +46 8 784 3312 ->mobile:+46
709-951984
I guess its a matter of "prestige"
They probably had a good
budget to start with, and probably someone of the advert company or the
marketing division did a good job convincing the decision makers that
spending this budget on live action would give a better result than faking
it in CG.
From our point of view, as 3D professionals this is probably weird,
as it does seem like a good case for CG, a nothing that any high end 3D
house wouldnt be able to pull off.
it
would be interesting to see a comparative budget for doing this live and
doing it CG, might be revealing.
And does it look better in the end?
I'm not convinced of that seeing this
spot.
http://image.guardian.co.uk/sys-video/Media/video/2005/10/25/SONYBalls60.mov
Wonder why they did it
solely with live-action?
---------------------------------------------------------------------------
D
E M I A N Z A R I N S
Projektledare
S V T ->
Växthuset - The Green House
Sveriges Television
Oxenstiernsg
26
105 10 STOCKHOLM
Phone: +46 8 784 3312 ->mobile:+46
709-951984
