RE: Ang. Re: Sony ´s new advert without

[Andi Farhall <andi(at)clear.ltd.uk>]

I say we kill them all and take over like Tony Montana

-----Original Message-----
From: Adrian Wyer [mailto:adrian(at)the-mill.com] 
Sent: Wednesday, October 26, 2005 9:46 AM
To: XSI(at)Softimage.COM
Subject: Re: Ang. Re: Sony ´s new advert without

isn't that what EVERY 'creative' does?

"i want the matrix/lord of the rings/star wars* for next to NO money"

*delete as appropriate

adrian wyer
head of 3d
milltv
adrian(at)the-mill.com
www.the-mill.com
t: +44 (0)20 7287 4041
f: +44 (0)20 7915 0551

----- Original Message ----- 
From: "Dan Yargici" <dan(at)imajonline.com>
To: <XSI(at)softimage.com>
Sent: Wednesday, October 26, 2005 8:40 AM
Subject: Re: Ang. Re: Sony ´s new advert without


> Hehe! that's so damn true......
>
> The other day a 'creative' came to us with a nice piece of 
> animation/typography he'd found on the net and essentially just said, "I 
> want this, but with our words"........
>
> Gotta respect that creativity...
>
> DAN
>
> Eric Lampi wrote:
>
>>Hmmm I don't like your casual use of the word
>>"creative", since that is not an adjective I would use
>>to describe a lot of them.
>>
>>E
>>
>>--- Paul Perrott <paulp(at)al.com.au> wrote:
>>
>>
>>---------------------------------
>>  Picture a Swimming With Sharks-type scenario where
>>the creatives aretied to chairs and asked to
>>distinguish betwen cg and shot effects.Every wrong
>>answer results in 30 minutes of torture. In fact,
>>everyanswer results in torture, just in case they're
>>guessing.
>>
>>Adrian Wyer wrote:        a little bitter?
>>   me too!
>>   a
>>  adrian wyer
>>head of 3d
>>milltv
>>  adrian(at)the-mill.com
>>  www.the-mill.com
>>t: +44 (0)20 7287 4041
>>f: +44 (0)20 7915 0551
>>  -----Original Message ----- 
>>    From:    Michael Klein To:    XSI(at)softimage.com    Sent:Tuesday, 
>> October 25, 2005 5:43 PM
>>    Subject:RE: Ang. Re: Sony &acute;s new advert
>>without
>>    That's the problem with 3d guysthinking. There is
>>no control and directing and try again necessary
>>ifreal shot.
>>    This is pure complex randombeauty of physics in
>>reality which will be accepted IMMEDIATELY.Shooting
>>done and over.
>>     At the moment where this willbe simulated in 3D
>>all other people - except us and hopefully a
>>goodproducer - will drive you mad because a 3D
>>animation can be manipulated.
>>    They know it and they want it.It's like a
>>pseudo-creative stampede domino effect and there must
>>besomeone with &raquo;balls&laquo; who will stops them
>>all especially those controlfreaks called
>>&raquo;clients&laquo;.
>>     The only solution could be:simulate, render and
>>tell them: real shot. Result: &raquo;Ah, yes ... oh
>>...beautyful, great ... exactly what we expected. Ah
>>... wait ... could weremove that green ball in the
>>left corner ... just a question?!&laquo;Producer:
>>&raquo;Yes, we fix it in the EUR 750 / hour post.
>>Another question?&laquo;
>>    ---------------------------------
>> From:owner-xsi(at)Softimage.COM
>>[mailto:owner-xsi(at)Softimage.COM] On BehalfOf Demian
>>Zarins
>>    Sent: Tuesday, October 25, 2005 5:50 PM
>>    To: XSI(at)Softimage.COM
>>    Subject: Ang. Re: Sony &acute;s new advert without
>>    In my opinion it must be harder"directing" 250 000
>>rubber balls IRL than digitally. Ooops those    balls didn&acute;t bounce 
>>like we wantedthem to,
>>let&acute;s pick them all up and try again :) Not only that but the team 
>>had topersuade the
>>authorities for a period of 4 months before they
>>actually    got permission to shoot this 
>>ne!
---------------------------------------------------------------------------
>>D E M I A N    Z A R I N S
>>Projektledare
>>S V T -> V&auml;xthuset - The Green House
>>Sveriges Television
>>Oxenstiernsg 26
>>105 10 STOCKHOLM
>>Phone: +46 8 784 3312 ->mobile:+46 709-951984
>>    "peter_b"<peter_b(at)skynet.be> S&auml;nt av:owner-xsi(at)Softimage.COM 
>> 2005-10-25 15:03                                      S&auml;ndsvar till
>>XSI(at)Softimage.COM
>>                                                      Till
>>                                <XSI(at)Softimage.COM>   Kopia
>>                                 &Auml;rende
>>                                Re: Sony &acute;s
>>newadvert without                                     I guess its a matter

>>of "prestige"    They probably had a good budget tostart with, and
>>probably someone of the advert company or the
>>marketingdivision did a good job convincing the
>>decision makers that spendingthis budget on live
>>action would give a better result than faking it inCG.
>>
>>      From our point of view, as 3Dprofessionals this is
>>probably weird, as it does seem like a good casefor
>>CG, a nothing that any high end 3D house wouldnt be
>>able to pulloff. it would be interesting to see acomparative budget
>>for doing this live and doing it CG, might
>>berevealing. And does it look better in the end? I'm not convinced of that

>>seeing thisspot. 
>>http://image.guardian.co.uk/sys-video/Media/video/2005/10/25/SONYBalls60.m
ov
>>
>>    Wonder why they did it solely with 
>> live-action?
---------------------------------------------------------------------------
>>D E M I A N    Z A R I N S
>>Projektledare
>>S V T -> V&auml;xthuset - The Green House
>>Sveriges Television
>>Oxenstiernsg 26
>>105 10 STOCKHOLM
>>Phone: +46 8 784 3312 ->mobile:+46 709-951984
>>    ---Unsubscribe? Mail Majordomo(at)Softimage.COM with the
>>following text in body:unsubscribe xsi
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>>
>>Freelance 3-D Animator, F/X Artist, Particle Man
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>>
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