Re: Ang. Re: Sony īs new advert without

[Eric Lampi <ericlampi(at)yahoo.com>]

Speaking of that, has anyone caught wind of this?

Pretty funny to anyone who's spent more than 10
minutes working in the commercial biz.  Just business
as usual!

http://www.businessweek.com/the_thread/brandnewday/archives/2005/10/apple_the_king.html

http://adweek.blogs.com/adfreak/2005/10/is_the_lugz_spo.html

E

--- Dan Yargici <dan(at)imajonline.com> wrote:

> Hehe! that's so damn true......
> 
> The other day a 'creative' came to us with a nice
> piece of 
> animation/typography he'd found on the net and
> essentially just said, "I 
> want this, but with our words"........
> 
> Gotta respect that creativity...
> 
> DAN
> 
> Eric Lampi wrote:
> 
> >Hmmm I don't like your casual use of the word
> >"creative", since that is not an adjective I would
> use
> >to describe a lot of them.
> >
> >E
> >
> >--- Paul Perrott <paulp(at)al.com.au> wrote:
> >
> >
> >---------------------------------
> >  Picture a Swimming With Sharks-type scenario
> where
> >the creatives aretied to chairs and asked to
> >distinguish betwen cg and shot effects.Every wrong
> >answer results in 30 minutes of torture. In fact,
> >everyanswer results in torture, just in case
> they're
> >guessing.
> >
> >Adrian Wyer wrote:        a little bitter?
> >   
> >  me too!
> >   
> >  a
> >  
> >adrian wyer
> >head of 3d
> >milltv
> >  adrian(at)the-mill.com
> >  www.the-mill.com
> >t: +44 (0)20 7287 4041
> >f: +44 (0)20 7915 0551
> >  
> >      -----Original Message ----- 
> >    From:    Michael Klein 
> >    To:    XSI(at)softimage.com    
> >    Sent:Tuesday, October 25, 2005 5:43 PM
> >    Subject:RE: Ang. Re: Sony &acute;s new advert
> >without
> >    
> >    
> >    That's the problem with 3d guysthinking. There
> is
> >no control and directing and try again necessary
> >ifreal shot.
> >    This is pure complex randombeauty of physics in
> >reality which will be accepted IMMEDIATELY.Shooting
> >done and over.
> >     
> >    At the moment where this willbe simulated in 3D
> >all other people - except us and hopefully a
> >goodproducer - will drive you mad because a 3D
> >animation can be manipulated.
> >    They know it and they want it.It's like a
> >pseudo-creative stampede domino effect and there
> must
> >besomeone with &raquo;balls&laquo; who will stops
> them
> >all especially those controlfreaks called
> >&raquo;clients&laquo;.
> >     
> >    The only solution could be:simulate, render and
> >tell them: real shot. Result: &raquo;Ah, yes ... oh
> >...beautyful, great ... exactly what we expected.
> Ah
> >... wait ... could weremove that green ball in the
> >left corner ... just a question?!&laquo;Producer:
> >&raquo;Yes, we fix it in the EUR 750 / hour post.
> >Another question?&laquo;
> >    
> >    
> >        
> >---------------------------------
> > From:owner-xsi(at)Softimage.COM
> >[mailto:owner-xsi(at)Softimage.COM] On BehalfOf Demian
> >Zarins
> >    Sent: Tuesday, October 25, 2005 5:50 PM
> >    To: XSI(at)Softimage.COM
> >    Subject: Ang. Re: Sony &acute;s new advert
> without
> >    
> >    
> >    
> >    In my opinion it must be harder"directing" 250
> 000
> >rubber balls IRL than digitally. Ooops those    
> >    balls didn&acute;t bounce like we wantedthem
> to,
> >let&acute;s pick them all up and try again :) 
> >    
> >    Not only that but the team had topersuade the
> >authorities for a period of 4 months before they
> >actually    
> >    got permission to shoot this scene!    
> >    
> >    
> >    
> >    
>
>---------------------------------------------------------------------------
> >D E M I A N    Z A R I N S
> >Projektledare
> >S V T -> V&auml;xthuset - The Green House
> >Sveriges Television
> >Oxenstiernsg 26
> >105 10 STOCKHOLM
> >Phone: +46 8 784 3312 ->mobile:+46 709-951984
> >    
> >    
> >    
> >    
> >                           
> >"peter_b"<peter_b(at)skynet.be> 
> >          S&auml;nt av:owner-xsi(at)Softimage.COM     
>   
> > 
> >2005-10-25 15:03                                   
>   
> >                             S&auml;ndsvar till
> >XSI(at)Softimage.COM
> >                                                   
>   
> >       
> >          
> >                                                   
>   
> >                                 Till
> >                                <XSI(at)Softimage.COM>
>   
> >                                                   
>   
> >                 Kopia
> >                                 
> >                                                   
>   
> >                     &Auml;rende
> >                                Re: Sony &acute;s
> >newadvert without                                  
>   
> >        
> >                                                   
>  
> >                                
> >                                                   
>   
> >       
> >                                
> >    
> >    
> >    I guess its a matter of "prestige"    
> >      
> >    They probably had a good budget tostart with,
> and
> >probably someone of the advert company or the
> >marketingdivision did a good job convincing the
> >decision makers that spendingthis budget on live
> >action would give a better result than faking it
> inCG.
> >
> >      
> >    From our point of view, as 3Dprofessionals this
> is
> >probably weird, as it does seem like a good casefor
> >CG, a nothing that any high end 3D house wouldnt be
> >able to pulloff. 
> >    it would be interesting to see acomparative
> budget
> >for doing this live and doing it CG, might
> >berevealing. 
> >      
> >    And does it look better in the end? 
> >    I'm not convinced of that seeing thisspot. 
> >      
> >      
> >      
> >      
> >    
> >   
>
>http://image.guardian.co.uk/sys-video/Media/video/2005/10/25/SONYBalls60.mov
> >
> >    
> >Wonder why they did it solely with live-action? 
> >    
> >    
> >    
> >    
>
>---------------------------------------------------------------------------
> 
=== message truncated ===


Freelance 3-D Animator, F/X Artist, Particle Man
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